Marketlife - Queen Victoria Market

Client: Queen Victoria Market
Timeframe: 2-month lead time
Outcome: MarketLife magazine

SMG won the tender to produce a magazine that showcased the Market’s vibrancy and diversity. The result was MarketLife, an 8-page (Christmas edition 12 pages) quarterly magazine, now in its 12th edition, which has become the basis for all future QVM campaigns.

SMG is responsible for:

• designing the look and feel of the magazine, including photography of the cover and photo editing.
• researching, interviewing and writing all editorial components.
• coordinating all elements of the print and distribution of the magazine.
• designing and uploading advertisements.

The magazine continues to grow—its initial distribution of 50,000 copies in the Leader group of community newspapers has become 102,000 copies through the Herald Sun, and onsite.

The use of SMG as a service provider has been extended through the design and implementation of the MarketLife blog, QVM’s corporate brochure, billboard and newsprint advertisements, even a fashion parade. We continue to work closely with QVM to provide innovative ideas and custom solutions.

“Queen Victoria Market began working with The Slattery Media Group back in 2009 to launch the MarketLife Magazine. The magazine is now a major marketing tool for us and an important addition to our marketing mix. The relationship has continued to flourish to the point that SMG is now working with the Market on other projects including placemaking and Market collateral.”
Misti Dullard, Marketing Manager, Queen Victoria Market