One Family, One Supermarket - Cooking with Aldi

Client: Aldi Supermarkets
Product: One Family, One Supermarket: Cooking with Aldi
Distribution: 75,000 copies (to date, ongoing) sold in Aldi Supermarkets Australia-wide
RRP: $12.95

Bronwyn Cameron, a regular mum with three children and a husband to feed, approached SMG to publish a book she’d written featuring recipes drawn exclusively from Aldi products. SMG approached Aldi with the idea of the cookbook, and consulted on all areas of the commercials, concept, production, print and distribution. An initial 50,000 copies were ordered and sold. A further 25,000 copies were updated and reprinted.

The book created a revenue stream for Aldi, as well as creating much-needed real-person exposure to the brand. It was a PR and marketing boon for Aldi Supermarkets, with Bronwyn Cameron featuring in all the major current affairs programs. The book exposed the public to cooking with Aldi products, and the benefits of doing so (planning delicious meals, feeding a family on a budget and so on).