Melbourne Now eBook for iPad

Client: National Gallery of Victoria (NGV)
Solution: Melbourne Now iPad app

Hosted by the NGV, Melbourne Now is an ambitious and dynamic series of exhibitions, celebrating the latest in art, architecture, design, performance and culture in more than 175 presentations.

SMG created a free iPad app for the NGV that allows users to immerse themselves in hundreds of photos and videos of the exhibits and presentations, as well as the artists behind them. It’s also a great example of what we can do for you using our propriety product, The Switcher, which customises your print publication into a unique digital offering. It’s a simple and cost-efficient way of turning print to pixels—rapidly.