The Official Program of the Australian Open 2012

Client: Tennis Australia
Timeframe: 5 weeks
Outcome: iPad application replicating the Official Australian Open Program 2012

Tennis Australia wanted to establish a presence in the ever-expanding tablet market, and provide content from its Australian Open Program/Magazine to users of the Apple iPad.

In a quick turnaround, SMG was able to:

• replicate the program/magazine in two distinct formats: as it appeared in printed form, and using a linear format better suited to the iPad.
• ensure the app was available for the duration of the Australian Open.
• produce the app in a five-week turnaround.
• reach 70,000+ users, ensuring advertising dollars went further.

Success: The app reached an audience of 70,000+ users that otherwise may not have bought the printed magazine, extending Tennis Australia’s reach.