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Case Studies

Case Studies


Client: Inglis Bloodstock
Outcome: Digital Publishing Solution

acb91-placeit-6.jpgInglis is regarded as Australia’s premier thoroughbred horse sales company. The Inglis Easter yearling sale is one of the world’s most-renowned yearling sales, with people coming from across the globe to attend the sales. Inglis was established in 1867, and moved to its present location in Newmarket, just 6km from Sydney, in 1906.

In 2008, SMG built the Inglis website, bringing the company to the forefront of digital technology. A major component of the site is the live video stream on sale day, giving buyers the ability to bid on lots using the online bidding module. The search mechanism for the yearling catalogue is second to none, with complete results from all sales.

The website is regarded as a world best due to its speed, ease of use and the efficiency. And we have the honour to prove it: In 2008 Bloodhorse, America’s top racing magazine, rated the Inglis website the “top sales company website in the world”.

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