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May 2017








240 x 20 x 306 mm


1,026 g

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AFLW - See What We Created

See What We Created is a celebration of what has been a remarkable and historic first AFL Women’s season.

See What We Created is a comprehensive review of the eight rounds of competition between the eight national teams, and an in-depth study of the first AFLW Grand Final.

When Ikon Park was packed to the brim with 24,568 fans—and thousands more turned away at the gate—for the first AFLW match between Collingwood and Carlton, AFL CEO Gillon McLachlan said the League was “overwhelmed” by the response, and the interest has continued to grow.

The outstanding photos from the AFL’s archives featured in See What We Created capture the week-by-week drama and action—the big marks, the bone-jarring bumps and the spectacular goals—and pay tribute to the new stars of AFL football.

See What We Created also features all the major award winners: - 2017 NAB AFL Women’s Rising Star - 2017 AFL Women’s best and Fairest - 2017 AFL Women’s Grand Final Best on Ground - 2017 AFL Women’s Leading Goalkicker - 2017 AFL Women’s All Australian Team

With a foreword written by Gillon McLachlan, See What We Created is not only a memorial to this phenomenal inaugural AFLW season, but also keepsake for all fans of football.

See What We Created is a celebration of what has been a remarkable and historic first AFL Women’s season, a Slattery Media Publication under licence from the AFL, on sale May 2017, at a RRP of $34.95


Geoff Slattery

A successful journalist, author, restaurateur and consultant, Geoff Slattery has more than 35 years’ experience in publishing. He worked as a journalist for 20 years on Melbourne’s major metropolitan dailies and was sports editor of the Melbourne Herald and The Sunday Age. In 1991, he co-founded the Text Media Group and, in 1995, he founded The Slattery Media Group – the official publisher for the Australian Football League. He also established five highly rated restaurants across Melbourne (including the Italy 1 group) and is the author of two cookery books.


AFLW See What We Created Sampler

AFLW See What We Created Sampler

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SEN RADIO - Afternoons with Francis Leach

Radio interview with Andrew Gigacz Wednesday 10th May 2017

RADIO TAB - Racing and Sport

Radio interview with Geoff Slattery Tuesday 9th May 2017

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